Est. 1987239 1st St N · Jax Beach★ 4.6 · 520 reviews

BOARDS,
WAX, AND
good people.

A family-run surf & skate shop on 1st Street North since the 80s. Three generations on the floor, every board hand-picked, and a crew that'll talk fin set-up with you until the sun goes down.

Locally owned · since the 80s
SurfboardsSkate decksWetsuitsFresh wax weeklyTrade-ins welcomeOpen 7 daysLocals' favorite
SurfboardsSkate decksWetsuitsFresh wax weeklyTrade-ins welcomeOpen 7 daysLocals' favorite

Our story

37 years on the same block.

The shop opened when Reagan was president and longboards were called "old-man boards." We've ridden every wave of the industry since — the shortboard revolution, the skate boom, the soft-top renaissance — and we're still here because we never tried to be anything but a real local shop.

Connor runs the surf side. Tyler handles skate and grom lessons. Gary has been wrenching on trucks since before half our customers were born. You'll meet all three within about ten minutes of walking in.

37+ yrs open
3 generations
520 reviews
★4.6 avg.

What's inside.

01 · boards

Surfboards

Shortboards, fish, mini-pigs, longboards & soft-tops.

02 · wheels

Skateboards

Complete builds, decks, trucks, wheels & bearings.

03 · wear

Wetsuits & Apparel

Suits for Florida winters plus the tees you'll actually wear.

04 · extras

Accessories

Wax, leashes, fins, traction pads — all the stuff you forgot.

On the racks this week

prices ex. tax
  • Steve Caballero Reissue Deck$74
  • Mini Pig 6'2"$595
  • Ultrarange EXO$110
  • Sticky Bumps Wax (Warm)$2
  • 3/2 Reactor-II Fullsuit$229
  • Reds Bearings 8-pack$18

The bulletin board

Wall of love.

★ 4.6 from 520 reviews
"Connor hooked me up with a Caballero deck and re-griped it on the spot. Felt like hanging out at a friend's garage, not a checkout counter."
Marcus T.2 weeks ago
"My kid wanted to learn to surf. Tyler walked us through soft-tops for 20 minutes, no pressure. Came back the next week — he remembered her name."
Jen R.a month ago
"Gary's been here forever. Asked him about an old bearing puller and he literally pulled one out from under the counter to show me how it worked."
Dave K.3 months ago
"Honest pricing, real local knowledge, zero attitude. The Island Surfboards mini pig they recommended has been my daily driver all summer."
Sienna P.5 months ago
"Thanks Dave — that puller's been with the shop longer than I have. Come by anytime, we'll get you sorted."
Owner replyto Dave K.
"Three generations of my family have bought boards here. That tells you everything."
Reggie M.a year ago

Come by

Find the shop.

We're a block from the pier on 1st Street North. Free parking out back, and the door's open seven days a week.

Address
239 1st St N · Jacksonville Beach, FL 32250
Hours
Mon–Sat · 10a – 7p
Sun · 11a – 5p